Recommended Terms for Direct-to-Consumer Unwinding Communications

The impending end of the federal public health emergency (PHE) will be one of the most significant health coverage events since the implementation of the Affordable Care Act. This blog provides research-based recommendations regarding terminology that can be used in consumer education and outreach in order for states to communicate with enrollees about coming changes, what they will need to do to complete the renewal process, and where they may be able to find other coverage options if they are no longer eligible for Medicaid.