Preparing for OEP 2021: State of Play and Communications Considerations

This webinar highlighted how states should adapt their strategies during COVID-19 as they plan their open enrollment outreach and education campaigns, and how to ground these efforts in terms of audience targeting and messaging.

A follow-up webinar will take place on July 22 at 1:00 p.m. EST and provide a deeper dive on effective strategies to consider when implementing outreach and education campaign for this open enrollment period.