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Commentary

Medicaid Agencies Implement Innovative Outreach Strategies: Lessons from Kentucky and Virginia

This commentary examines Kentucky and Virginia’s adapted outreach efforts to help make enrollment as easy as possible for adults and children to ensure access to critical coverage and care. With social distancing, telework, and strained state budgets, state Medicaid agencies have needed to quickly pivot their outreach strategies to connect with individuals who are newly eligible for coverage.

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