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Communicating the PHE Unwinding: How States Are Conducting Outreach and Planning

In order to avoid potential coverage losses at the end of the PHE, states will need to communicate with enrollees and other stakeholders about the actions they need to take to keep individuals enrolled in Medicaid or transition to another form of health coverage. This one-stop blog post provides states with research insights and key messages they can customize and use in their own communications campaigns for their unwinding operational plans.