Social Media Insights, Best Practices, and Tips for OEP3 and Beyond
As health insurance exchanges approach the third open enrollment period under the Affordable Care Act (ACA), social media platforms continue to represent vital channels through which exchanges can reach consumers. Using social media to inform and educate consumers about the availability of affordable coverage options through the marketplace can be a critical component of an exchange’s communications plan, but also requires an understanding of some of the most effective ways of using them. This slide deck, prepared by GMMB, provides an overview of several social media channels, as well as key insights and tips for making sure that exchanges are utilizing them as effectively as possible. Additionally, GMMB has prepared a sample social media editorial calendar outlining potential themes, categories, and content ideas to use during the upcoming open enrollment period, and throughout 2016.