Webinar | Jun 12, 2012

Preparing for 2014: Findings from Research with Lower-Income Adults in Three States

GMMB and Lake Research Partners

In 2014, millions of Americans will be eligible to enroll in Medicaid for the first time. To help states develop effective strategies and messages to promote enrollment when the program expands, GMMB in coordination with Lake Research Partners conducted in-depth qualitative and quantitative research through the State Network with people who will be newly eligible in 2014 in Alabama, Maryland, and Michigan.

“Preparing for 2014: Findings from Medicaid Research with Lower-Income Adults in Three States” highlights findings on perceptions of Medicaid, motivations and barriers to enrollment, views of the Exchange, desired enrollment experiences, and effective messages. “Preparing for 2014: Methods & Instruments for the Survey Research in Three States” overviews the survey methodology and questionnaire items utilized to conduct this survey.